If you feel awkward about asking a prospective buyer for financial and business
background information before divulging your business name, you’re
not alone.
But realize this:
• Qualified buyers expect you to screen out other buyers before sharing
sensitive information.
• Qualified buyers care about the privacy of your business information
because they want to know that the business they’re buying
has carefully protected its trade secrets and financial information.
• Qualified buyers are serious shoppers and they’re ready with the
information necessary to take the next steps.
According to business brokers, nine out of ten respondents to business-for sale
ads aren’t qualified to make the purchase. That’s why pre-qualification
is so important. The sooner you learn who can and can’t buy your business,
the better – both for you and for your ultimate buyer.
An effective way to pre-qualify prospects is to describe your business and
response requirements in a way that helps unqualified buyers opt themselves
out.
By describing the size of your business and your purchase price, and then
by asking interested parties to respond by describing their purchase capabilities,
you stand a good chance of hearing only from those who, in fact,
are qualified to buy your business.
In every ad you place, in print or online, ask interested parties to respond
with information that describes:
• What they’re seeking from a business purchase
• Their purchase timeline
• A description of their related business experience
• Their interest in and ability to buy your business
You can cover this request in one sentence: Please respond describing your
related business background, the type and size business you seek, your
investment capability and your interest in this business.