The most frequently asked question from those selling small businesses has
to do with where and how to find buyers.
Small businesses are used to bootstrapping and implementing guerrilla tactics,
and therefore they’re used to getting the word out via networking,
flyers, even signs in windows – none of which works well in the business
sale process.
As the preceding section in this chapter explained, this is a time for discretion
and confidentiality.
You need to offer your business for sale in a manner that doesn’t tip off
customers, creditors or employees. And most certainly you don’t want to
let competitors know your sale plans – unless you’re considering a specific
competitor as a likely buyer.
If you know a specific person or business that’s likely to buy your business,
you can proceed with a confidential inquiry. To cast more widely for buyers,
the only safe approach is to offer your business for sale discreetly and
without identification, using brokers or blind ads to get the word out.
Discover how to sell your business for maximum profit. Attract premium buyers Create a competitive environment Negotiate your terms
